Transform platforms to reach customers at the right time with the right insights to deliver value. Do it consistently around the globe.
Context at scale
Customer zero for digital capabilities
To put customers at the center of sales, innovative technologies and processes are interwoven into Microsoft’s DNA, transforming the customer experience.
A Digital Inside Sales Hub custom built on Azure Websites integrated with Power BI delivers digitized, globally consistent sales processes, sales playbooks, and digital seller training around the globe.
Customer-ready assets, personalized sales guidance, and integrated feedback mechanisms capture the voice of the seller, with best practices shared through user-generated content.
Guided selling powered by AI
An artificial intelligence-powered application uses sentiment analysis and behavior signals to help identify those customers who may be indicating that they are ready to engage with Microsoft.
Intelligent prediction recommends the best time to connect with those customers and which solutions would be most valuable for them, based on their activity and history of engagement with us.
By consolidating unique data and insights to make recommendations for the next best engagement, sellers can have far richer, more valuable, solution-based discussions with customers. Discussions focused on solving the customer’s business challenge together.
Intelligent cognition enables connection
Customers want to self-serve and are increasingly researching product features online, long before we talk to them. Sellers need a deeper level of technical expertise to engage with a much more well-informed customer base.
Sellers can augment their knowledge and answer customer questions in real time with extensive technical information at their fingertips in the form of a cognitive services bot.
This powerful combination of human and machine heralds a new era of digital selling to drive value-add customer conversations.
Deep technical expertise at scale
A proof of concept is often crucial to helping customers to determine whether a particular solution will meet their needs.
Having a technical expert on hand to help facilitate this discussion and tailor a proof of concept for a potential solution is key to adding value.
A cloud-based SharePoint solution enables sellers around the globe to engage with technical specialists to deliver this deep expertise to customers in a streamlined and timely manner.
From selling to relationship building
Creating a relationship with our customers is about more than just selling to them. The days of cold calling are over, as customers choose to partner with sellers who understand their business and can deliver real value.
We’re building lasting connections by engaging with our customers across social channels, getting to know them on their terms, regardless of where they are in their digital transformation journey.
This blurring of business and personal network enables a deeper understanding of customer needs and helps us build a relationship based on trust.
Forces driving the digital customer experience